Did you know that 79% of consumers ignore or delete marketing emails at least half the time? That’s a staggering statistic – and a wake-up call for marketers. With inboxes flooded daily, how do you cut through the noise and capture your audience’s attention? If you ask us, we say digital wallet passes.

These small but mighty tools aren’t just about convenience, they’re a game-changer for dynamic marketing campaigns. With wallet passes, you can connect with your audience in real time, bypassing the delete button altogether. And the best part? The banner on your digital wallet pass offers even more prime real estate to market your brand and drive engagement.

Why the Banner is a Game-Changer

In today’s fast-paced world, timing is everything. The banner on your digital wallet pass gives you a unique opportunity to meet your customers exactly where they are – on their phones. 

Here’s some examples of how you can make use of this feature:

• Promote time-sensitive discounts directly on the banner to create urgency and drive instant action

• Tailor messages to individual customer preferences, such as exclusive perks for loyal shoppers or deals based on customers purchase history.

• Build anticipation with a countdown timer for your next big event, sale, or product launch.

What makes this even better? You can update your banner in real time, ensuring your message is always fresh and relevant.

Real-Life Examples of Banner Success

Still wondering how this works in practice? Picture this:

• A fitness studio updates banners weekly to highlight upcoming workshops or special events to boost attendance.

• A retailer promotes holiday discounts that change daily, keeping customers coming back for more.

• An event organizer shares last-minute updates about an event, such as surprise guest announcements or to upsell VIP tickets or exclusive merchandise.

By leveraging the banner on a digital wallet pass, you turn every customer interaction into an opportunity to engage, inform, and inspire action.

Why Now is the Time to Invest in Digital Wallet Marketing

Consumers crave convenience and relevance. Unlike emails that often go unnoticed, wallet passes live where your customers are already looking – on their phones. With every glance at their digital pass, your brand has a chance to make an impression.

Utilizing the banner is a powerful marketing tool that helps you create moments of connection with your audience. Whether launching a new product, hosting an event, or running a promotion, the banner delivers your message instantly and effectively.

Keeping passes updated is a breakthrough way to engage with your customers and continue building a positive experience. Reach out today to book a demo and see how this innovative feature can work for you.